Our group is proud to provide employment to over 50 full-time and part-time employees, with a group of outstanding dentists whose combined knowledge in pediatric dentistry is second to none in San Diego County. Our specialists have more than thirty years combined experience in pediatric dentistry. The company’s growth is a product of a great team and leadership.

Mission Statement

At Children’s Primary Dental Group, our employees strive to provide the best possible care for our young patients, with the latest technology, world renowned procedures and low-stress environment for children as early as one day old to 14 years of age. At Children’s Primary Dental Group, we treat our patients like family. Our clinical and administrative staff are proud to provide service with the highest professional standard of care to our patients. We believe strongly in giving back to the community and because of that, we have served San Diego County for over two decades.


As a trusted name in pediatric dentistry founded and contributed with excellence under managing dentist Dr. Safoura Massoumi, a well-known pediatric dentist in Southern California, Children’s Primary Dental Group is a fun and friendly environment for kids and parents. We understand that practice often comes down to the relationship between patients, staff, and doctors. We treat every patient in a caring, concerned, empathetic, understanding, honest and professional manner. Children’s Primary Dental Group is very proud that its staff is more like an extended family, from the clinical side to customer service, many of whom have been with the company for over a decade.

Dr. Safoura Massoumi, D.D.S.

Dr. Safoura Massoumi, D.D.S.

Founder, President, Managing Dentist & Pediatric Dentist

Children’s dentistry is an art and passion. It takes a special person to put a child at ease while at the same time performing important oral care. Dr. Safoura Massoumi is just that kind of dentist. Her smile and international training make her one of the best in San Diego.

Dr. Massoumi comes from a family of physicians. She attended three years of medical school and discovered that dentistry was her passion. Educated at the top dental school in Belgium, she immigrated to the United States and completed her degree in pediatric dentistry at Oregon University. She moved to San Diego in 1993 and opened her first office in Chula Vista on Fourth and E street in 1997; an adult center is located on Third Avenue in Chula Vista. She opened another office in San Marcos in 2000. When she isn’t in Chula Vista or San Marcos, Dr. Massoumi serves as a senior staff member at Rady Children’s Hospital and performs dental surgeries in the operating room.

A person with many talents, Dr. Massoumi not only practices dentistry, but she also manages teams of skilled pediatric dentists. In each clinic are specialists who care about and are proud of their service to the community. They are known for their honesty, skills, and effective treatments. Many have worked with the company for over a decade. They know their task on hand, are self-disciplined and professional. Plus, the employees are committed to providing dental care for kids in a fun environment.

Dr. Massoumi believes strongly in giving back to the community. Her clinics have been awarded and recognized by San Diego’s Health and Human Services Agency and Child Health and Disability Prevention Program. She also supports numerous local programs.

Children’s primary Dental serves the greater San Diego area, is an approved medical provider by the state of California and is approved by most insurance carriers. Dr. Massoumi’s team, with its combined knowledge in pediatric dentistry, is second to none in the country. The business is driven by repeat and happy parents, kids, and adults who get the best possible service.

Hoss Said, M.B.A.

Vice President/COO

Hoss Said takes a vision and makes it reality through strategic development. He intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, and drives material business advantage. He is an inspirational leader who tells stories that inspire action while at the same time is grounded in financial information that levers the business. Respected as a credible voice in decision making, finding strategic financing partners, and establishing governance boundaries, Hoss earns a seat at the table wherever he serves.

“Values are a product of culture and quality is a product of discipline. A combination of efforts and time with knowledge, set of skills, and ability to work with everyone make individuals or organizations solid in their tracks to reach their expectations.”

Hoss earned his Bachelor’s degree in Business Management from Woodbury University in 1984, followed by MBA program from the University of Phoenix in Business Administration and International Finance.

Hoss has been the Vice President of Children’s Primary Dental Group since 2013, where he manages corporate strategic, financial, operational, technological, and regulatory risk to maximize company value. His combined experience in mergers and acquisitions helps the organization move forward with confidence. Hoss also has served as Vice President to Global Lenders, Inc., handling high profile accounts with commercial bridge financing needs for acquisitions and restructure since 2004.

Hoss is consultant to a wide range of complex business and commercial transactions, and also is an expert witness. He analyzes and negotiates the purchase of goods and/or services, assesses business opportunities from a contractual risk and profitability perspective, provides direction and recommendations, and makes sound decisions on business matters that affect the assumption and/or mitigation of contractual, performance or other risks. Hoss has a proven track record of over 30 years executive management, finance, and real estate. He is experienced with managing growth and marketing of product lines and services, including but not limited to multi-million dollars restructuring, acquisitions, financing and marketing of various commercial business projects and investments lines.

Hoss supports community nonprofit organizations for needy people and volunteers his time to help with such missions.

Massoumi Dental Corporation a Dental Support Organization

Available in California, Oregon, Nevada, and Arizona

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Our Locations

Chula Vista Pediatric

397 E St Ste. A
Chula Vista, CA 91910
Phone: 619-425-9930

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Otay Lakes Pediatric

2452 Fenton St #104
Chula Vista, CA 91914
Phone: 619-271-7778

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San Marcos Pediatric

555 S Rancho Santa Fe Rd #101
San Marcos, CA 92078
Phone: 760-510-6750

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Great Dental Group

1310 3rd Ave
Chula Vista, CA 91911
Phone: 619-420-2600

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Poway Pediatrics and Orthodontics

12416 Oak Knoll Rd,
Poway, CA 92064
Phone: 858-486-8400

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Great Dental Group San Marcos

555 S Rancho Santa Fe Rd #202
San Marcos, CA 92078
Phone: 760-510-6750

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